Public Space, Brand & Retail Consultancy

PlayLab's creative consultancy, innovative ideas on playful interaction, immersive play, brand marketing, Paul Pethick.

There’s no better way to engage an audience with commerce or culture than to immerse them in fun and playful participation. Whether it’s a stealthy way into discourse on serious issues, an added dimension to civic events, or creating a really good feeling around a product launch, we can advise on, design, build, produce and implement any number of play solutions across all media.

Sometimes even the simplest interactions, or applying a playful attitude to producing the most basic marketing materials, can produce dramatic effects – and draw people closer to the emotions you want them to experience.

We’re very happy to consult on digitally ‘gamifying’ and ‘appifying’ your offer for added fun (as long as it really has relevance), but there’s never anything better than the person-to-person hands-on involvement of live interaction. If we can combine both elements then we almost certainly have something people will remember for years.

 

Playful interaction is a tonic for any event! PlayLab's creative consultancy, innovative ideas on playful interaction, immersive play, brand marketing, Paul Pethick.
PlayLab's creative consultancy, innovative ideas on playful interaction, immersive play, brand marketing, Paul Pethick.
PlayLab's creative consultancy, innovative ideas on playful interaction, immersive play, brand marketing, Paul Pethick.
PlayLab's creative consultancy, innovative ideas on playful interaction, immersive play, brand marketing, Paul Pethick.